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Mojang's putting its blocky foot down relating to brands and Minecraft. In an open letter to the community on its site, Owen Hill, the company's director of artistic communications, laid out new guidelines particularly directed at corporations, advert businesses and every other non-gamer entities seeking to capitalize on Minecraft's huge consumer group.For an idea of simply how vast that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Computer version had over 100 million registered customers. It is understandable that a pool of customers that large would show a tempting lure for brands that want to market their wholly unrelated wares to the community. However Srazy -- based on the brand new building promotion tips, it's no longer permissible to build servers or maps to "promote unrelated merchandise in playable type." So what does that translate to? Effectively, you possibly can say goodbye to awkward promotions like the giant, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its movie of the same identify. All that mentioned, if you're a mega fan and also you do these types of things on your own time and dime, well, that is just high quality by Mojang.