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My co-worker, who runs a successful SEO Moz blogging business, told me recently that his clients now preferred to use a WordPress plugin called SEO Moz Tag Fee. He told me it was because of the transparent policy he had set for his clients when they chose their keywords and meta tags. "No one is hiding anything from anyone these days," he said. " Transparency is what our customers are looking for."As he well knew, transparency is what the Internet community at large has been looking for. In fact, Google has long desired a "social" attribute in search engines and has made a major effort over the last few years to provide social media tools to its users. In addition, Google has long pushed the idea of creating content based on personal data and demographics. The company even revealed in January of this year that it was experimenting with two different methods that would track user conversations about a particular brand.In his words, the SEOmoz blog created "a no-brainer for people to follow." He explained that his client's core values had everything to do with the decision to use a WordPress plugin. For one, it was the belief that Google was looking to replace the tagging system. And Google was definitely looking for a way to create more social media influence.But the SEOmoz blog's transparent strategy had another benefit as well. That benefit was transparency on the part of the blog's user community. In Why Choose a Marketing Company in Mobile, Alabama? , many WordPress users shared the SEOmoz code because they wanted to create content based on the company's core values. They believed that by using the code they were doing their part to "socialize with Google." They felt that they were socially contributing to Google's mission by using the very same social media tools that the company was using to market its products.The core values of the SEOmoz site had everything to do with "keeping Google happy," according to kevan. "People didn't want to be left behind, so they went and created content based on the core values of the company." And the company is happy! "That's what Google wants. They want to see a healthy mix of social and technical elements that creates great content."Social media engagement has to do with creating content based on core values of the business, according to kevan. "We created content strategies that are very much based on empathy. We created strategy communities that tap into core social media emotions. That strategy helped us to build a vibrant community around the products and services that we offer."This makes sense. Ease of use, a one-stop shop for web marketing tools and SEO friendly blogging tools are all things that people really want. If you can't provide those things, then you are losing potential customers. Creating content that is not only easy to use but also socially responsible is transparency - the ability to show your users exactly what you do, what you sell, and how to contact you.This article is just part of what SEO Moz CEO Eric Hudson has to say about Facebook and Twitter. He uses the integration of Facebook and Twitter in the blog as an example of how social media should be used in a blog. Again, if you are a company with zero social media presence and need to increase your visibility online, then this is where you must start. To sum up, SEOmoz CEO Eric Hudson says that the secret is to create great content, deliver it quickly and consistently, and engage with your readers in an honest and kind manner. He also encourages internet marketers to be honest with their clients. "No one wants to be a dishonest Internet marketer," he states.