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There are several advantages to rent an email list rather than buy it. First, when you rent an email list you gain one-on-one authorization to contact the listed name, but otherwise the list owner runs the mailing for you. So, in effect, you do not own the leads. Email list rental is actually very different from buying email lists. The process works something like this:The first step is to sign up with a list broker or agency. This is generally a fee that is worth paying, since they help collect the names and emails. Next, at the agreed upon time and place, the broker or agency sends out a newsletter to the rented email list subscribers. This is sent to everyone on their list who has agreed to receive emails from the rented service.Once the email set goes out, it's not just a simple matter of sending out emails. That's not what it's intended to be. It's also important to have a way for subscribers to unsubscribe from the list. Some marketers will encourage subscribers to do so, while others don't. If you're not setting up an appropriate mechanism for unsubscribing, avoid renting from people who only care about collecting your profits, or you may end up with some people who are actually interested in your products or services and who want to hear what you have to say.With regard to the subscribers on your list, it's always a good idea to rent to them. Here's why. Most marketers want to build a relationship with potential clients or subscribers and renting an email address from someone else isn't going to help you do this. Why? Simply because buying a database rent is not your actual address and if you decide to unsubscribe from that address, there's not a single way for the customers or subscribers of that particular company to contact you in the future.In other words, when you rent, there's absolutely no way of keeping in touch with customers or clients. This is the main reason why many marketers avoid renting lists altogether. The idea of building a relationship with someone over a series of email lists isn't very appealing to some marketers because it doesn't give them any control. It's also more expensive, which is one of the reasons why some choose to go ahead and purchase their own lists instead.However, when you rent, you get more control and you can take charge of the campaign. This is what many online businesses have been doing for quite some time now. Instead of hiring email company list to do the work for them when you rent an email list broker, you can do it yourself. This makes managing your campaign much easier because you won't have to rely on someone else to tell you what to do and how to do it.One of the benefits of renting an email list is that you don't need to pay a huge amount of money to get leads. As soon as you sign up for an account, the rent is for nothing. When you subscribe to the subscriber list of the company, your information is stored and your profile will be sent to others on the marketer's list who are already registered members. This means that anyone can access your information from anywhere in the world and you won't need to pay a monthly fee to anyone in order to have access to your lead magnet. There is no reason to spend a lot when you can rent a good lead magnet from a company online.However, marketers still debate the effectiveness of lead magnet rentals. Some marketers still believe that buying email lists will be more effective. However, the truth is that there are still ways on how you can easily create your own leads online without spending too much. There are still several free methods to generate free leads that you can try out and some of them include social networking, video marketing and article marketing. If you have good content in these methods, your website traffic will continue to increase over time, which is what you need in order to achieve financial success as an internet marketer.